Fearless Curves Magazine

How do you ensure that each piece you design reflects the individuality and self-expression of the wearer?

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I make sure that I always Involve the Customer in the Design Process. And, I also Offer consultations where we discuss their personal style, preferences, and what they’re looking for in a denim piece. I Ask about their favorite fits, colors, and design details they’d like to see.

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Why and what made you want to start a denim brand? 

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Starting a denim brand that focuses on plus-size women, comes from a deep passion for both the craftsmanship of denim and a desire to fill a significant gap in the market. 

I also wanted to address the Needs of Plus-Size Women:—The market for plus-size women’s clothing, particularly in denim, has often been overlooked or underserved. Many brands either don’t offer plus-size options or only do so as an afterthought, leading to poor fits and limited style choices.Denim, in particular, can be difficult to find in larger sizes that fit well, look stylish, and feel comfortable. Starting a brand that centers on plus-size women is about ensuring that they have access to denim that is both high-quality and fashionable, without having to compromise.

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Can you tell us more about the craftsmanship and artistry involved in tailoring your garments specifically for curvier bodies? 

The craftsmanship involved in creating denim from selecting the perfect weight and weave to applying washes, distressing, and finishing offers endless opportunities for creativity and experimentation. This hands-on, artisanal aspect of working with denim makes it the perfect medium for creating unique, one-of-a-kind pieces. The artistry in crafting denim for plus-size women lies in understanding that each curve tells a story and creating pieces that feel both intentional and effortless on the body. It’s about using technique and creativity to celebrate the uniqueness of every shape, making each piece a blend of style, comfort, and craftsmanship. Fabric Selection and Stretch plays a huge part in this process. 

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Sustainability is a key aspect of your brand. How do you source materials, and why is sustainability important to your mission?

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Sustainability is a crucial aspect of my brand because guiding the way materials are sourced and how the production process is handled. By offering sustainable made denim, I hope to empower customers to make mindful choices that align with their values. Knowing that their garments were created with care and consideration for the environment, can deepen their connection to the piece, making something truly special to their wardrobe.

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What was the experience like showcasing your designs at New York Fashion Week, and how has it impacted your career as a designer? 

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NYFW is more than just showing clothes; it’s an opportunity to tell a story and convey a brand’s vision. The experience of being apart of  a runway show allows a designer to craft a cohesive narrative, reflecting the inspiration behind the collection and the brand’s values, like size inclusivity and sustainability. NYFW increased my brand’s visibility, helping DBJ reach a wider audience and even international markets. It serves as a springboard for future growth, whether it’s expanding the collection, entering new markets, or exploring other creative projects.

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Your work has been featured in notable outlets such as Billboard in Times Square and SitiGirl Magazine. How have these achievements influenced your brand's growth? 

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I would truly say being featured in such a high-profile location as Times Square offers immense exposure. Being seen on a Billboard there means that the brand reaches a diverse and global audience, helping to draw the attention of people who might not have encountered the brand otherwise. 

It put my brand on a bigger stage, increasing awareness among potential customers, industry professionals, and media outlets. It was an honor to be  featured in a magazine like SitiGirl it lends a sense of credibility and validation to the brand. Editorial recognition signals to readers and followers that the brand is worth paying attention to, providing a stamp of approval that can be especially impactful for emerging designers.

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